eBook Marketing for Maximum Exposure and Profit is something that all writers and authors want to learn about. But few follow through in taking on the role of promoting their own eBook. The eBook marketing tips in this article will help take you from unknown writer to top selling eBook author!
Do you know what the difference is between unsuccessful authors who struggle with selling just a few of their eBooks and the best-selling authors who have a legion of fans waiting with anticipation for their next eBook or book to be released?
I can tell you that it’s certainly not because the best-selling authors are the only authors who have exceptional writing skills! And it’s not that million dollar marketing campaign that is funded by their publisher either!
What’s required is an “understanding” of what it takes to market their eBook and that involves these key points that you can start implementing within the next few minutes.
Do Your Research and Understand Your Ideal Customer!
By doing some research, you will be able to devise a plan that lets people know what unique information or story you have for them over any other eBook already out there on the market. You will also learn just how much people in your target audience are willing to pay for your eBook. And you will be able to document why your customers will buy from you and not the other author listed above or below you in the online eBook store.
I will continually emphasise the key point that you must target your potential customers. The more successful you are in identifying your target audience, the more successful your eBook marketing online campaign will be.
Build your “Brand” and “Author Platform” that will attract an established loyal audience that will buy because of you!
People will buy your eBook because of You! They will feel confident in knowing that they are getting value for money based on previous experiences. Even if it’s getting to know you from your blog, reading sample chapters, or watching eBook trailers that you have created and submitted to YouTube.
As an author, you will find out very quickly that without an established audience who knows you, likes you or trusts you that you will struggle to make every sale. To build this audience that trusts you enough to buy you’re eBook you will need to follow the strategies and techniques found in this eBook.
Have a Way of Connecting With Your List of Loyal Fans Who Want to Know When You Release Your eBook!
This can be done in many ways. The most widely used way of communicating with your fans is through the use of social media. You can instantly communicate via Twitter, Facebook or your email list.
You can also do this via your own blog, RSS feeds, press release sent direct to your list of fans or via your author page.
Implement a proven eBook marketing plan that will take your potential customer from contemplation to buying customer!
The first two steps of research and market strategy design are all about providing you with the information you need to reach your target market. Now it is time for action. Now you must use our proven techniques documented here to reach your ideal customer and provide them with no other choice but to take out their wallet or purse and buy your eBook.
The key to making money online as an eBook author or publisher is by giving away free articles, tips, eBooks or quality content with a clear path to at least one source of revenue! You must first give to receive!
What Else Should You Know?
Let’s take it one step further and provide you with some more facts that you need to be aware of before embarking on the journey of marketing your eBook.
1. Decide Early on What Your Goals Are With Regards to Your eBook.
Is it going to be given away for free or are you going to sell it? You will run into all sorts of problems if you give it away for free then try to sell it. Never give anything away that you may want to charge money for later on!
2. Don’t Sell You eBook if You Are Not Happy With it.
Your reputation as an author is everything. Word spreads very fast these days through the various social media forums. The last thing you need is for a bunch of paying customers to feel that they were ripped off by in buying your eBook. It’s all about value for money.
3. eBook Marketing is an Endless Process.
The day you stop marketing and promoting your eBook is the day you will start to see sales drop. If you want to make money online, and you want to do it consistently, then you have to market continuously.
This eBook marketing section will show you how to do it and we will share with you the most powerful marketing tools available to you!
4. Protect Your Work.
Many online stores require DRM eBooks. Some are DRM free. Either way, be sure to add some level of security to your eBook or website where people can download your eBook from. Don’t use an obvious title or URL for your download page.
5. Make Sure You Deliver on What You Promise in Your Sales Pitch.
Stay away from all the outrageous sales pitches and just let people know exactly what they will get from your eBook and then deliver on it. Your reputation is vital as an author so don’t mislead anyone otherwise no-one will buy your eBooks again.
6. You Don’t Have to Re-invent the Wheel!
You don’t need to re-invent how sales pages or websites look. Learn from those who are successful and already selling a lot of eBooks from their site. The same applies for eBook stores. Choose one that looks professional and has a structured process for buying and taking payments.
7. You Must Have a Professional Cover Graphic for Your eBook.
People will judge an eBook by its cover so don’t lose a potential customer because you try to save a few dollars when creating a cover that falls short of what is required to grab the viewers attention.
8. When You Write Be Original.
Many authors do their research and get ideas from others; however, you should never copy old ideas and re-sell them. You have to come up with something new if you wish to create a strong reputation for yourself. You will likely have customers who have already read other eBooks in your category. And if you re-hatch old ideas they will catch you out.
9. Your Marketing Campaign Plan of Action
Your marketing campaign requires a plan of action based on the identification of your ideal customer. If you think you can randomly post comments online without any structure or purpose, then you will likely waste a lot of your time. You will need to be able to measure your results just as any other marketing company would do.
10. Everyone With a Computer is a Potential Customer!
The Internet has changed how the world conducts its marketing. The internet has allowed “every person with a computer in the world” to potentially become one of your customers. Previously, store owners would just advertise within their local area.
Now, with eBooks being a digital file, anyone, anywhere can buy your eBook. This powerful thought is what you should focus on when creating your online marketing campaign.
11. Publishing Has Changed and the Author is Now in Control
Traditional publishing has been hit hard in recent years due to the sudden rise in popularity of digital publishing and the high uptake of eBook reading devices. This benefits the author! It is exciting times for authors in the writing world as eBooks have put some new life back into reading.